Wilkinson Sword Hydro 5

Wilkinson Sword Hydro 5

Wilkinson Sword

Sauce distributed 250,000 high value products to the core audience throughout the UK. Each day our Brand Ambassadors were in a different city. In the meantime Absolute Radio’s Christian O’Connell was running a promotion on air to win a great holiday to Iceland thanks to Wilkinson Sword. During each trail he told the audience where to find our Brand Ambassadors. To increase engagement we provided a PDA campaign which delivered over 2,100 opt in entrants and quantitative survey data on the new product.

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Campaign Gallery

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