Wilkinson Sword Hydro 5

Wilkinson Sword Hydro 5

BRAND: Wilkinson Sword


DATE: Spring 2013


THE TASK:  Promote the launch of Hydro 5 in a cross media campaign with Absolute Radio, focusing on engagement with audience as well as sampling.

THE CAMPAIGN: We distributed 250,000 high value products to the core audience throughout the UK. Each day our Brand Ambassadors were in a different city. In the meantime Absolute Radio’s Christian O’Connell was running a promotion on air to win a great holiday to Iceland thanks to Wilkinson Sword. During each trail he told the audience were to find our Brand Ambassadors. To increase engagement we provided a PDA campaign which delivered over 2,100 opt in entrants and quantitative survey data on the new product.

Have a look at how it looked and sounded on Absolute Radio

THE TESTIMONIAL:  “The Wilkinson Sword brief was challenging and Sauce provided a great response and delivered a positive campaign throughout. They were easy to work with, flexible and reported throughout. We were very happy with the results” Laura Moorcraft, Account Director, MEC.


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