Umbro

Umbro

BRAND: Umbro

CAMPAIGN TITLE: Small Sided

DATE: August 2010

TARGET AUDIENCE: Five aside footballers. Men 15-24

THE TASK: Target shoppers at JJB and five-aside footballers to communicate the launch of a new range of small sided football kits and clothes from Umbro. Communicate the football v futsal message and position Umbro as cool and high performance football brand.

THE CAMPAIGN: Targeting 20 JJB stores and 20 Goals centres Sauce provided 40 brand ambassadors with an active interest in football. Feedback on the street was fantastic with the Brand ambassadors engaging with the target audience and performing football skills and tricks.

THE TESTIMONIAL: “Sauce delivered exactly what we wanted. Great cut-through, increased word of mouth and high interaction all through a product that gives our customers and potential customers something they wanted while actually engaged in playing football” Jeremy Taylor, Account Director

CAMPAIGN GALLERY:

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