Prudential Health

Prudential Health

BRAND: Prudential Health

CAMPAIGN TITLE: Pruhealth-o-metre

DATE: August 2010

TARGET AUDIENCE: AB Adults 24+

THE TASK: Target London commuters and lead them to go onto pruhealthometre.co.uk to find out how healthy they are.

THE CAMPAIGN: As part of our water revolution initiative, Sauce distributed over 100,000 bottles to London commuters in August. Targeting people when they leave work or begin their commute in the morning our dwell time of 50 minutes (Mintel 2009) meant we were perfect for this campaign. We saw click through rates of 6% and of all the people that visited the website 42% said they went there through seeing the bottled water campaign (Mediacom 2009). Of all the media used ours delivered the highest awareness with a recall rate of 18%, compared to an average of 6% for other media.

In addition to this activity we run a more experiential lead campaign in London’s parks. Our energetic staff were giving branded items such as frisbees and balls, encouraging people to be more active in their free time.

Check out how healthy you are at the pruhealth-o-metre

TESTIMONIAL: “Sauce always over deliver but the results for this campaign really quantify what their medium can do. We entered the activity into the Clear Channel planning awards and await the result with expectation!” Nicola Rust, Account Manager, Mediacom

CAMPAIGN GALLERY:

  • pru16
  • pru13
  • pru11
  • pru14
  • pru12
  • pru6
  • pru5
  • pru9
  • pru4
  • pru7
  • pru8
  • pru2
  • pru-main
  • pru3

 

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