Options Hot Chocolate

Options Hot Chocolate

BRAND: Options

CAMPAIGN TITLE: Options Belgian Hot Chocolate

DATE: Spring 2014

TARGET AUDIENCE: London Commuters, Women 16 – 44.

THE TASK:  Introduce the Options Belgian Hot Chocolate range to core target market, increase trial of product.

THE CAMPAIGN: 4 Options Brand Ambassadors hit the streets of London to give out 30,000 Options samples. Across the activity days they covered major transport hubs and shopping districts including London Paddington, Charring Cross and Oxford Circus. Staff were briefed to include key messaging throughout the week long activity including the 40 calories message as well as encouraging chocolaty indulgence!


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