Colgate Pro Clinical C200

Colgate Pro Clinical C200

Colgate and Absolute Radio

Working with Absolute Radio as part of their ‘On The Road’ package we implemented a station wide promotion called The Tooth Brush Amnesty.

Listeners were encouraged to send in their old toothbrushes to the Christian O’Connell Breakfast Show. In return they received the brand new Colgate Pro Clinical C200.

Sauce managed the logistics of this campaign including the receipt of all 4,500 used brushes and delivery of new product. It was a big logistical job that involved relying on storage and distribution network.

We worked on this campaign through its life cycle from the briefing stage, brainstorming through to execution of the sampling campaing.

“Sauce helped deliver an incredibly efficient campaign and took the stress out of sampling activity, something we do not specialise in but they clearly do. This confirms why we work with them for our implementation of On The Road and the added revenue on the board means we will continue to do so” – Louise Simkins – Business Development Director, Absolute Radio

For more on this case study please click here or take a look at the Absolute Radio website

Audio from Absolute Radio:


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