Calvin Klein

Calvin Klein

BRAND: Calvin Klein

CAMPAIGN TITLE: Calvin Klein Aqua

DATE: May 2011

TARGET AUDIENCE: ABC1 Men 18-34

THE TASK: Target shoppers in major conurbations such as London, Birmingham, Manchester, Leeds and Glasgow to introduce the new scent from Calvin Klein Aqua.

THE CAMPAIGN: This campaign targeted major UK shopping centers such as Trafford Centre, Birmingham Bullring and Oxford Circus Plaza. Out staff, a number of whom are part-time models, were giving out free samples of the new scent by Calvin Klein. The staff were also trained and fully briefed to offer skin and general beauty advice to shoppers.

CAMPAIGN GALLERY:

  • CK1
  • CK2
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