BSKYB Sky Ride

BSKYB Sky Ride



DATE: Summer 2012

TARGET AUDIENCE: Families, local residents, cyclists.

THE TASK:  SkyRide highlights Sky’s on-going association with cycling. Last summer Sky brought SkyRide to a number of towns and cities. Locals were encouraged to take to the streets to cycle traffic free throughout the area. Our objective was to raise awareness and sign-up to the event.

THE CAMPAIGN: Working in London, Bournemouth and Milton Keynes we distributed bottles and other products related to cycling, such as high-vis tops, in the city centres on the build-up to the event. Working with radio we saw an average of 28% increase in sign-up when live. Sky Ride is an ongoing nationwide event, check out if there are events near you here

TESTIMONIAL:  “Sauce delivered a highly targeted campaign with very little wastage. It was great that we could give something the audience would actually need as well as bringing a personal touch to the promotion. We will definitely look to work with Sauce on any future Sky Ride activity.” – Jo Bond, Marketing Manager, Sky Consumer, BSKYB.


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