British Airways

British Airways

BRAND: British Airways

CAMPAIGN TITLE: High Value Flying

DATE: Autumn 2011

TARGET AUDIENCE: Low cost air passengers

THE TASK: Highlight the service of BA’s high value routes to low cost passengers. Integrate with key messaging, such as ‘low cost flying means saving pennies for a drink, flying high value with BA from £49.99 means complimentary drinks and a snack’.

THE CAMPAIGN: This was British Airways first ever investment in experiential / ambient activity. We worked with BA and Zenith to offer a platform that is right for their current message and overall brand strategy. We targeted peak periods over a weekend at Gatwick Airport allowing BA to give competitor passengers something they need after security check in. We sampled a number of key travel products and items to make passengers’ journey of higher value and our British Airways ambassadors were on hand to talk to the core audience about the key messages of the BA campaign.

THE TESTIMONIAL:  “Sauce made working with them very easy as they really go the extra mile to ensure you are happy… which really helps in selling in an idea to a brand such as BA. This is the first live brand experience work we have done with BA, and they were exceptionally pleased with the speed in turn around and the quality of the work produced. They even asked for a few bottles to show off around the office!”– Julia Grudniewicz, Newcast


We were limited in the number of photos we could take for this campaign due to heightened security in airports at time of campaign.

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