British Airways

British Airways

During the October school holidays British Airways launched a campaign to target low cost airline passengers as they passed through security control with a ‘high value flying’ massage.

We managed the logistics and merchandise supply for this, British Airway’s first brand experience campaign.

“Sauce made working with them very easy as they really go the extra mile to ensure you are happy… which really helps in selling in an idea to a brand such as BA” said Julia Grundiewicz of Newcast, the branded content arm of Zenith Optimedia. “This is the first┬álive brand experience work we have done with BA, and they were exceptionally pleased with the speed in turn around and the quality of the work produced by Sauce.”

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