April Fooled

April Fooled
It’s past 12 O’clock so we had to share with you our favourite April Fools gag from this year. Dominos introducing the ‘Edibox’, an edible pizza box. It landed in our inbox early this morning morning and also reminded us of the two for Tuesdays… clever. Lunch anyone? The Edibox
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Canada responds to Russia!

We absolutely love this ad from those clever buggers (excuse the pun) over in Canada. Brilliantly done! Luge – The Canadian Institute of Diversity and Inclusion.
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O2 Live Stream

O2 Live Stream
I had a meeting with JC Decaux live today and have to say I was well impressed with this case study in particular: Live Stream of Plan B Gig at London Waterloo Brilliant content brought to perfect target audience in a clever way, probably a format most commuters wont have seen apart from the late night ravers at Glastonbury! Ben...
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Branded Content – It’s always nice to get something for free!

Branded Content – It’s always nice to get something for free!

The notion of branded content has been around for as long as brands have spent money on advertising. However, the phrase itself is relatively recent. We look at how it developed, taking in some case studies as well as an argument as to why brand to hand encapsulates the very essence of branded content in the 21st century.

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An Interview with Matt Freemantle

An Interview with Matt Freemantle

Matt is the curator of Lemonfest, a festival in Devon that the Telegraph describes as a ‘temptingly cheap yet tasty one dayer’. Matt also works as Client Manager in the Live Entertainment team for Global Radio. We got the chance to catch up with Matt over a pint to chat about all things Lemonfest, Radio and live events.

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